Throughout the test of time, people have continually utilised their craft, intelligence, and hard work; the things we engage with are merely artefacts of these efforts. More so, these things reflect the plenitude of steps involved and considerations made—or at times not made—in bringing things to life. Why approach things one way over the other, why assign something a certain name over another, and so on.

Whether albums, or faucets, or shoelaces, or bridges, all things reflect untold stories of all that falls between curiosity at inception to clarity at fruition. These in-between processes, however, aren’t always linear—nor should they be. It is the fact that creativity is inherently nonlinear that ensures it is nearly impossible to imitate. Creativity and innovation are fundamentally human, and as such, irreplaceable.

As the world increasingly embraces automation and acceleration at scale, we must more than ever do three things. We must continue to revere the things that existed before us, we must cultivate those that already exist around us, and most of all: we must accordingly assign value to human input in all we create hereafter.

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